Marketing Analysis + Strategy Development

A brand’s challenges are complex and ever changing. As your business grows, you may notice new pain points that didn’t exist before, or old ones that are causing new issues. We take a consultative approach to understanding your business and it’s challenges and opportunities. Then we provide an approach that leads to marketing-based solutions.

With Marketing Strategy + Analysis, we will:

• Audit current branding and edit as needed

• Identify your target audience

• Strategize on how to reach them

• Drive growth via paid and unpaid tactics with your new strategy

Campaign Strategy + Launch

Launches can seem daunting for smaller teams. Astor + Banks Marketing looks at your existing media channels to provide actionable advice for your important launch. We strategize and optimize your channels to not only build upon existing business opportunities, but create new ones, too.

With Campaign Strategy + Launch, we will:

• Create and implement a funnel strategy

• Utilize paid and unpaid marketing tactics

• Utilize modern and traditional techniques

• Identify and build a network of relevant brands to collaborate with

• Track campaign metrics and optimize the analytics to prove which are most effective for you

Social Media Audit + Optimization

Your social media profiles are your first impression to consumers. They should be cohesive, use consistent voicing, and reach relevant users across all platforms. While having thousands of followers is always nice, those numbers mean very little if you don’t have an engaged audience.

We help you keep up with trends, stay relevant in your niche, and steadily increase your user engagement with longevity in mind.

With Social Media Audit + Optimization, we will:

• Suggest improvements for your current social media profiles

• Plan content ideas

• Create new social media strategies or expand on existing ones

• Enhance brand awareness by maneuvering algorithms with strategized content

• Evaluate a criteria that gives you a clear path on whether or not your brand needs to move to a new channel

Event Strategy

Event planning can be burdensome. We sort through the noise of planning, helping you focus on the details so your event runs seamlessly. We have extensive experience in event strategy planning, making it as turnkey for you as possible.

Like every other element to modern business, social media is a major player in your events’ success. Therefore, we implement social media strategy to every event to create the perfect balance of IRL and online engagement. Pre, during, and post-event posting is just as crucial for your event as the number of attendees who show up. We ensure relevant attendees and brand partners make your event reach its maximum potential.

With Event Strategy, we will:

• Develop event framework

• Create an event content strategy 

• Engage partners

• Develop an executable event brief

• Generate numerous leads throughout the entire event process, including post-event

Don’t see a service you need listed?

We have a network of trusted partners to provide the marketing services you need from public relations professionals to graphic designers. We will facilitate the relationship and serve as your own CMO.